Prim ‘n Poppin’ is a pastel-beauty-art-dream that serves as both an antithesis and an ode to the slow-evolving beauty industry. This project reimagines sixties and seventies-era cosmetics advertisements by using diverse models and inclusive storytelling. My collaboration with photographer Julia Comita and makeup artist Brenna Drury began with developing language for this project. I created the voice and wrote the copy for each editorial image.